Repositioning
LinkedIn Personal Brand Transformation
Repositioning a B2B founder from generic industry expert to a clear, trusted authority in his category.
Personal Branding & AI Visibility Strategist
Become Known. Become Trusted. Become Recommended.
I help B2B founders and executives turn their real expertise into a visibility engine — using strategic positioning, founder-led content, AI systems and data-driven insights.
900+
Founder-led posts published
4.9★
Average client rating
7days
From kickoff to live visibility audit
Selected work
Engines built for founders who'd rather be found than chase.
Content System
Founder-Led Content Engine
Turning real expertise and insight into a consistent, unmistakably his LinkedIn content system.
AI Visibility
AI Visibility Strategy
Improving how a business and its experts are positioned to be discoverable, and recommendable, across AI search.
About Ella
The best buyers don't want to be chased. They want to find you, trust you and choose you.
After years working in paid advertising, outbound marketing and appointment-setting, I realised that the founders and executives who won long-term weren't the ones shouting loudest, they were the ones already trusted before the first conversation. Today, I build Personal Branding & AI Visibility Engines that help B2B founders and executives build authority, increase visibility and create qualified business opportunities.
How it works
Four disciplines. One visibility engine.
Strategic Positioning
Defining the category, angle and story that makes you the obvious reference point in your market.
Founder-Led Content
Turning what you already know into a content rhythm your audience recognises as unmistakably yours.
AI Systems
Structuring how your expertise is surfaced, cited and recommended across AI search and assistants.
Data-Driven Insights
Reading what's actually working, then reinvesting attention where it compounds into pipeline.
The framework
Stage 01
Become Known
Stage 02
Become Trusted
Stage 03
Become Recommended
Investment
Choose how deep you want the engine to run.
Visibility Audit
$950one-time
A sharp, honest read on how you're perceived today, and the exact roadmap to change it.
- LinkedIn & AI search audit
- Competitor positioning map
- 90-day content roadmap
- 60-minute strategy call
Most chosen
Content Engine
$2,800/month
Your positioning, turned into a content system that runs every week without a blank page.
- Everything in the Audit
- 8 founder-led posts a month
- Content calendar & hook bank
- Monthly strategy call
- Performance review
Visibility Partnership
$5,600/month
The full engine: content, AI systems and the insight loop that keeps compounding.
- Everything in Content Engine
- AI search & citation optimisation
- Quarterly positioning refresh
- Data-driven insight reports
Risk reversal
The Alignment Guarantee
If your new positioning doesn't feel like a sharper, more authentic version of you within the first two weeks, we rework it together, at no extra cost, until it does.
First-time client offer
$300 off your first Visibility Audit
Claim Your $300 Off
New clients only. Ends this month.
What clients say
Trusted by founders who'd rather be found.
Six weeks in, people started introducing me as "the guy who wrote that post." That's exactly the reputation I wanted, and I didn't have to fake it.
Ella found the angle I'd been sitting on for years. Inbound calls doubled without changing a single thing about the product.
The AI visibility piece was the surprise. We started showing up in AI search answers for exactly the queries our buyers ask.
Before you ask
The questions every founder asks first.
How is this different from hiring a ghostwriter?
A ghostwriter fills a content calendar. We start one step earlier, with the positioning and category ownership that decides what's worth writing about, then build the content system on top of it.
I barely have time to run my company, let alone post on LinkedIn.
Most clients give us 45 to 60 minutes a month. We turn that conversation into weeks of founder-led content in your voice, so the time investment stays small and predictable.
How fast will this actually move the needle?
Positioning work shows up in how people describe you within weeks. Inbound opportunities typically build over 60 to 90 days, as the content and AI visibility systems compound.
My industry is technical and not very exciting. Does this work for me?
Especially for you. Founders in less "exciting" categories usually face the least competition for attention, once the positioning is sharp.
Work with Ella